What's with the product names?!
PRODUCT NAMES & OUR HISTORY
Whats with the product names?!
Yes, you've probably noticed - most of our reclaimed wood furniture items have very odd-sounding IKEA-ish names. Some of them can be quite tongue-twisting!
If you've tried pronouncing one or two, you might be wondering what do these words mean?
Here's the deal. All these Scandinavian sounding product names are actually Estonian Words. Yet, they are not 'just words', but appropriately describe a certain aspect or a story behind each of our handmade rustic items.
Why Estonia? Well, my co-founding wife is originally from this small country in Northern Europe.
With a population only just over 1 million, forests cover about 50% of the entire territory of Estonia. This is nearly 2 million hectares.
Making products from reclaimed wood that has at some point been imported mainly from Estonia and its neighbours, it made a lot of sense to tie our product names in with it.
The very first product we created from reclaimed wood was the Pallet Coffee Table 'ESMA'.
The real truth is that things moved so fast, we didn't actually have name for it to begin with, so it was named 'Table #1'. Isn't that creative!?
In Estonian language 'Esma' means 'First'.
The second Pallet Coffee Table we made had some very slight design changes and improvements.
Later it became our best selling coffee table or as some would say, a flagship.
The design became such a hit on social media winning over many hearts.
Soon after becoming the best selling coffee table on a well-known handmade good selling platform, we decided to legally protect the design.
The name 'Lemmik' is very self-explanatory and just came to us given the above.
In Estonian it means 'Favourite'.
We reckoned, this sounds better than "Table #2"
Our third coffee table design was made from a pallet previously used to ship Turf.
'Turvas' = 'Turf' or 'Peat'
Fourthly, We only had these items for the first couple of months,
then our customers asked for a TV stand, this we made, and named quite simply
'TELE-ALUS' = TV Base
Then number 5 was a Side Table
Very Simple design, we named it 'LAUAKE' = Little Table
Our Sixth Product (again a Pallet Coffee Table) was an improved rustic version of a four legged idea we had seen online. We changed the construction design, the colour and hey presto our second best selling product arrived we named it:
'AHVIMA' = CopyCat
Then a pallet style side table, which we later named Lemmik Side Table